Most startups don't have a partner problem.
They have a timing problem.
You've hit the ceiling on direct sales. You've got a few partners, verbal agreements, the odd referral, but nothing that scales. Building a partner programme sounds right. But most startups build too early, or build the wrong thing entirely.
£140–175K
Avg. cost of a Year-1 channel director hire (UK)
60%
Lower CAC through partner-sourced revenue vs. direct sales
90 days
The first 90 days of a partner programme determine the next 12 months of revenue. Most vendors spend them on the wrong things
Proof
A relevant case study.
Not a hypothetical. Real engagement, real numbers, same problem you're solving.
All case studiesFeatured outcome
ISV programme: 0 → 35+ partners, $5M Year 2
Built the ISV programme from zero, tiering, commercials, technical onboarding, co-marketing. Recruited 35+ ISVs generating $750K Year 1 and $5M Year 2 in influenced revenue.
Read the full case study