Enter the UK and Europe through the right partners, not 20 signed logos in six countries.
Most vendors don't fail in the UK and Europe because their product is wrong. They fail because they entered with the wrong partners, the wrong programme shape, or both, and didn't find out until 12 months and a lot of budget later.
Sound familiar?
You signed partners across the UK and Europe six months ago. Two have submitted a deal. None have closed.
Your CRO wants EMEA pipeline broken down by region. You don't have a clear answer on when it's coming from any of them.
Your partner agreement and programme terms were written for the US market. UK and EU partners, with different compliance requirements, buying cycles, and margin expectations, notice immediately.
You're not sure whether to prioritise UK first and expand, or go wide across Europe from the start. No one is giving you a straight answer.
Cold recruitment isn't working. European partners don't respond to outreach from vendors they've never heard of, regardless of the margin on offer.
What we do
What Partner Velocity does
We work with vendors who want to get UK and European entry right, or fix what isn't working. That means an honest read on your current programme, the right partner shortlist by market, and introductions that come from existing relationships rather than cold outreach.
The right partner shortlist, by market
Pre-qualified partners matched to your ICP, vertical, and deal size, across UK, DACH, Benelux, Nordics, and beyond. We know who actually sells and who collects vendor logos.
Programme fit review
Your existing programme assessed against what UK and EU partners actually expect, margins, MDF, enablement, localisation, and agreement terms, before you scale something that won't land.
Warm introductions
Introductions made through existing relationships across the UK and Europe. Partners pick up the phone when someone they already trust is on the other end.
Activation through first deal
Signed isn't activated. We stay involved until there's real revenue motion, not just a partner portal login and a welcome email sent from a US timezone.
The result
"Not 20 signed partners across six countries. Actual pipeline, from partners who understand what you sell, trust the vendor behind it, and have a reason to prioritise your deals."
90 days
to a qualified shortlist and first warm introductions across your target markets
2–3x
fewer partners needed when you start with the right ones in the right markets
1 person
who knows the European channel and will tell you the truth
Proof
A relevant case study.
Not a hypothetical. Real engagement, real numbers, same problem you're solving.
All case studiesFeatured outcome
ISV programme: 0 → 35+ partners, $5M Year 2
Built the ISV programme from zero, tiering, commercials, technical onboarding, co-marketing. Recruited 35+ ISVs generating $750K Year 1 and $5M Year 2 in influenced revenue.
Read the full case studyIs your European programme actually working?
30 minutes is enough to work out whether the problem is your partners, your programme, or your market sequencing. No deck required, just a straight conversation.