Your partners signed.
Now make them sell.
What we help with, you have the interest, but you lack the infrastructure. We take messy one off partner agreements and build a clear, repeatable system. We create rules of engagement, the commercial models and the sales training so your partners know how to pitch your solution and your team knows exactly how to manage them.
Real outcomes
$3M → $9M
Distribution partner revenue, 18 months. Pipeline moving in 30 days.
0 → 35+ Independant Software Vendors in 12 months
Built from zero. $750K Year 1, $5M Year 2 in influenced revenue.
25 yrs
Channel leadership across EMEA and US&C.
The problem
Most partner programmes have the same problem.
Lots of logos. Scheduled QBRs. A Slack channel no one uses. And a pipeline that looks exactly like it did six months ago.
Signing partners isn't the hard part. Getting them to actually sell is.
Partner Velocity works with SaaS companies who've built a partner programme that looks right on paper and isn't working in practice. We find where the motion breaks down, and fix it.
Choose your track
Three problems we solve.
Each track has its own brief, the most relevant case study, and a 15-minute call so we can see if it's the right fit.
Pillar 01
From Ad-Hoc to Revenue Engine
For founders and CRO's sitting on untapped partner potential.
Pillar 02
We have a partner programme but it isn't delivering
For SaaS and tech vendors with signed-but-silent partners.
Pillar 03
We're a vendor entering EU & UK via partnerships
For US, APAC or RoW vendors who need a channel-first market entry.
Who this is for
- B2B SaaS or Tech vendors at Series C or established SMEs (50–200 employees)
- You have a partner ecosystem or dedicated channel team, but the ROI isn't reflecting the investment
- Your CEO, founder or CRO has a channel revenue target they aren't hitting
- Direct sales is stalling, partners are signed but dormant, or competitors are winning deals through channel
Who this isn't for
- Companies with no existing partner infrastructure or signal of channel intent
- Buyers looking for a framework deck rather than revenue
- Organisations that want a long-term dependency relationship
- Industries outside tech for the first 18 months, Independant Software Vendor/software ecosystems are the strongest fit
15 minutes. No deck.
Tell us where your channel is stuck. We'll tell you whether we're the right people to fix it, and if we're not, we'll point you at someone who is.