Your partners signed.
Now make them sell.
I help scaling tech companies build partner programmes where the day-to-day workflows actually deliver the strategy on the slide. Built from scratch, handed back to your team, ready to run.
Real outcomes
$3M → $9M
Distribution partner revenue, 24 months. Pipeline moving in 30 days.
0 → 35+ ISVs
Built from zero. $750K Year 1, $5M Year 2 in influenced revenue.
25 yrs
Channel leadership across EMEA and US&C. Senior roles at Honeywell.
The problem
Most partner programmes have the same problem.
Lots of logos. Scheduled QBRs. A Slack channel no one uses. And a pipeline that looks exactly like it did six months ago.
Signing partners isn't the hard part. Getting them to actually sell is.
Partner Velocity works with SaaS companies who've built a partner programme that looks right on paper and isn't working in practice. We find where the motion breaks down, and fix it.
Choose your track
Three problems I solve.
Each track has its own brief, the most relevant case study, and a 15-minute call so we can see if it's the right fit.
Pillar 01
Find your first three revenue generating partners
For founders and CROs building from zero, before the channel hire lands.
Pillar 02
We have a partner programme but it isn't delivering
For SaaS and tech vendors with signed-but-silent partners.
Pillar 03
We're a vendor entering EU & UK via partnerships
For US, APAC or RoW vendors who need a channel-first market entry.
Who this is for
- B2B SaaS or tech vendors at Series A/B (£5M–£15M ARR)
- You have a partner page but no dedicated channel hire
- Your CEO, founder or CRO has a channel revenue target they aren't hitting
- Direct sales is stalling, partners are signed but dormant, or competitors are winning deals through channel
Who this isn't for
- Companies with no existing partner infrastructure or signal of channel intent
- Buyers looking for a framework deck rather than revenue
- Organisations that want a long-term dependency relationship
- Industries outside tech for the first 18 months, ISV/software ecosystems are the strongest fit
15 minutes. No deck.
Tell me where your channel is stuck. I'll tell you whether I'm the right person to fix it, and if I'm not, I'll point you at someone who is.